Donna Karan – the author of the brand Urban Zen – taught women to wear bodysuits, came up with a modern business style for them and proved that “there is nothing to wear” happens from lack of imagination.
The basis of all collections is exquisite multilayered cotton ensembles not tied to a specific season. Feminine silhouette has a soft drape, creating a refined image.
“Urban Zen is peace and chaos of life. It is a union of mind, body, and spirit. This is a strong and bright creative impulse that combines traditional elements of culture and new experiences”-Donna Karan describes the meaning that she tried to put in her work.
Brand or charity
In 2015, American designer Donna Karan left the post of creative director of the brand name to do her new project, Urban Zen. Interestingly, she thought about her new vision the last 10 years. Karan created Urban Zen – not so much a clothing brand as a charitable foundation that preserves cultural values.
As for clothes, Karan has a practical American approach. She builds collections around the basic wardrobe that everyone needs in everyday life. These are timeless poplin shirts and trousers, suede jackets and coats, and silk dresses. Karan prefers to sell the collection in their own stores, but occasionally agrees to cooperate with multi-brands.
Brand for everyday
Donna Karan believes that a modern woman does not have to own a large wardrobe to create spectacular individual images. There are enough seven universal elements, a diverse combination of which is fully capable of satisfying the need to dress beautifully.
The following items are included in this list:
– coat sculptural cut,
– volume sweater,
– tight pants,
– Evening Dress + decorations.
The Karan style is beauty, femininity, brightness and originality, which do not go against the everyday experience of a modern woman. She creates things not for the catwalks, but for life.
This means that the clothes should be beautiful, comfortable, practical purpose. It must fit into a certain rhythm of life. In the end, it should not be fitted to the models of fashion, but to the figures of normal, average women who live actively and do not keep themselves within strict limits.
Here is what the designer says: “I am a woman, and this fact awakens in me a desire to help people like me deal with their problems. At the same time, artistic feeling requires beauty – sensual and visible. Therefore, design for me is a constant struggle for a harmonious combination of comfort and luxury, practicality and passion”.