Yohji Yamamoto is one of the most famous fashion brands in the world. It was created by designer Yohji Yamamoto. The style of the models is restrained and ascetic as in Japan. His works were called brilliant more than once.
Dresses from Yohji Yamamoto are very original and creative, they surprise and shock with their ambiguity and unpredictability. The designer often said that he can not tolerate to fashionable stamps, because they make woman to be like a doll.
The father of the future designer died in World War II, his mother wore black mourning clothes all her life. By the way Yohji himself will later give preference to this particular color. First, Yohji Yoshi became a lawyer, and then graduated from the design college “Bunka Fukuso Gakuen”.
From Y to Yamamoto
In 1972, designer Yohji Yamamoto presented a collection of women’s clothing under the brand name, which was simply called “Y”. Only 5 years later, he began to present products under his own name in Tokyo.
In 1981, the first show of a new Japanese brand was held at Paris Fashion Week. The collection immediately attracted public attention. Yamamoto’s work was called duds, they said that clothes seemed to have survived a nuclear explosion. A lot of criticism struck the designer. On the other hand, fans of Yohji immediately appeared. There were businessmen, politicians and journalists among them. Most of all the musicians liked Yamamoto. A strange fashion of the Japanese couturier had special admirers from Jack Nicholson, Bryan Ferry, singers of ‘Duran-Duran’. Those days the fashion designer proclaimed his famous slogan: “Stop confusing beauty with prettiness”.
The original samurai fashion
All the works of Yamamoto are filled with some kind of power, energy and even tragedy. Yohji was a true Japanese artist. The inspiration and muse of the designer was the war, which the Japanese remember all the time. Yamamoto’s father died at the front when the boy was only 2 years old. However, Yohji always felt the pain of losing in his heart. Many people, indeed, feel the tragedy in his work. The couturier called himself ‘the original samurai’. He could protect neither good, nor evil. He was simply the creator of something extraordinary. Critics called his fashion “Hiroshima chic.”
Brand models of Yohji Yamamoto have no temporal characteristics. Yamamoto’s jacket doesn’t look like haute couture. It could be recognized as from second-hand by usual passer-by. The designer himself said “my models are eternal”. Indeed, the style of products of this brand can be called timeless.