The author of the brand, Chinese designer Yang Li, is a very interesting person. He traveled a lot. Born in Beijing (China), lived in Australia for several years. He’s got a classical education as a designer, receiving a diploma from Central Saint Martins College of Art and Design / CSM in London (United Kingdom).
YANG LI’s work was greatly influenced by his teacher, Raf Simons. He was a tutor at the end of Li’s studies at CSM. The designer has released several minimalist collections, made from high-tech materials. In an interview with Elle’s American edition, Yang Li said that Raf Simons taught him to respond to the needs of the fashion industry and to sew clothes that customers want to wear.
The designer finds his inspiration in the anatomy museum and in clothes like a real minimalist uses pure colors and graphic silhouettes. Twenty-four-year-old designer managed to present two full-fledged collections during the Paris Fashion Week.
Literacy and genius in Chinese
Yang Li brand models are made with accuracy and precision. The image of each model is thought out intelligently and ingeniously. The work of the master delights and fascinates. Fashion shows of the brand Yang Li have always been more than successful.
Yang Li himself says that he has always been obsessed with fashion as a kind of message. He realized this when he was a teenager, skated and played basketball. For my friends, fashion was part of the culture. Jeans talked about the style in which you ride, your sweatshirt set you apart on the court. There is something of tribal instinct in this, and our society is built on it until now. LI likes this concept.
The most difficult thing for a young designer is to remain a creative person. To be able to break away from attempts to convey their essence in the first collection and to remember about business.
Yang Li believes in the power of time
Having come up with an idea, shape, silhouette and mood, he must understand when and in what context they are best served. Couturiers tend to scrupulously think through the images that are truly brilliant. Yang Li models are made in a trendy style. The fashion designer is one of the first to make a choice in favor of unexpected techniques. So, it was he who decorated the delicate powdery dress with a decor that resembles a fishing net.
The brand cut is sharp, but simple. Details and quality are very important. Things are sewn in Italy by machines, and then processed in London manually. Such an industrial-craft approach is an attempt to change the classical principle of creating clothes.